China's unique urban transportation challenges, high rate of adoption of mobile internet services, and rapid and aggressive introduction of alternative mobility solutions have combined to make the country a fertile ground for mobility innovation. The automotive industry's business model is experiencing disruption. Mobility needs, previously satisfied through vehicle ownership, are increasingly being served through mobility services with profound implications not only for traditional businesses within the value chain, but also for new entrants – as they compete to deliver services.
It requires a complete rethinking of the way to deliver value to the market. Automotive industry players should widen their focus from the product (the automobile) to the utility derived from the product ("automobility") and create a business model and digital ecosystem optimised to provide digitally enabled solutions for both car owners and mobility services users.
Transportation innovation has throughout history helped improve human experiences, and China's "Automobility" revolution is a disruptive force that will transform the mobility experience not only within China but also in the rest of the world.
Hence, to prepare players to participate in this automobility revolution, Messe Frankfurt organises the third edition of Connected Mobility Conference Shanghai.
Chinese brands are in fact gaining market share and increasing their capability as traditional car makers. Chinese brands’ share of the passenger car has nearly doubled from 2007 to 2017, accounting for 44 percent of the total sales of passenger vehicles. Chinese brands are the pacesetters for the fastest growing sport-utility vehicle segment, with seven out of 10 top-selling models. However, the true disruption is not coming from the manufacturing of hardware.
China’s internet giants (including Tencent, Alibaba, and Baidu) are actively investing and transforming hardware into an intelligent platform for a wide variety of online and offline services. Ownership is no longer required in order to access personal mobility, and Chinese internet companies are actively investing in future mobility technologies (including connected, electric and autonomous vehicles).
Chinese companies are creating digitally-enabled mobility solutions that shift the focus from selling product hardware (the “automobile”) to providing access to the utility derived from the hardware (“automobility”). In this new digitally-enabled business model, Chinese companies are leading the mobility revolution.
The need for Sino-foreign co-innovation
- China still needs access to technology from the global innovation sources in North America, Europe and Israel. Conversely, global technology firms need access to a market that can bring such innovations to scale. As the world’s most progressive market with a vibrant digital economy, China is the ideal place to deploy and scale new technology.
- China no longer needs foreign capital to grow its economy, and Chinese carmakers are improving and gaining market share without the aid of joint ventures.
- China’s digital economy is heavily investing in the future of mobility, and overseas technology companies will benefit from the investment and scale from the China market to accelerate their growth.
- The future mobility revolution will largely be led by Chinese digital companies and their ecosystem partners. Participating in a market such as China will be critical for new and emerging global technology companies.
- The shared economy in China is ushering a new path to drive innovation, which enables connected (ICV), electric (EV) and autonomous (AV) vehicles to commercialise at scale.
- To profit from the Chinese market, companies need to build a digital ecosystem and complete the architecture of connected mobility.
- Industry: Automobile OEM / Suppliers / Smart hardware / IT infrastructure / Software / Big data / Cloud computing / Artificial intelligence / Mobility service provider / Content provider / Automobility tech startups / Digital ecosystem players / Smart city operators / Planners
- Job title: Investors / CEO / CIO / COO / CTO / VP / Head / Director of Digitalisation / Innovation / Investor Relations / Strategy / Sales / Business Development / Industrial Automation / R&D / Production / Urban Planners / Transit Operations
2017 attendee and participant overview
Part of the 2017 Speakers and attendees from leading companies:
- Bosch China
- Chery Automobile
- China Unicom Smart Connection
- Guangzhou Automobile Group Co Ltd
- Lear Corporation Limited
- Porsche Engineering Group GmbH
- SAIC Group
- Velodyne Lidar
- 2017 Post conference report (pdf, 7 MB)
2016 attendee and participant overview
Part of the 2016 Speakers and attendees from leading companies:
- China Unicom Smart Connection Technology Corporation Limited
- Chery Automobile Co Ltd
- Continental China
- Gao Feng Advisory Company
- German Association of the Automotive Industry (VDA)
- Hong Kong Productivity Council
- Nuance Communications
- Soda Mobility Tech
- Tech Mahindra
- Volvo Car Group
- 2016 Post conference report (pdf, 681 KB)